How it works

From plan to first channel-mix shift — in days.

No long onboarding, no PMS migration, no replacing your channel manager. A US team gets you live fast, then keeps everything running while you focus on running the hotel.

  • Day 1

    Pick a plan and say hello

    Choose a plan at a price you can see. A US boutique strategist reaches out the same day to get rolling and gather what we need (PMS read access, channel manager connection, booking engine login, current OTA contracts).

  • Days 2–5

    We audit your channel mix

    Your PMS, channel manager, booking engine, and OTA contracts get audited. You get a Decisions Log: current direct share, OTA commission paid year-to-date, rate parity violations, metasearch participation gaps, and the specific channels we’ll move first.

  • Week 2

    The shift goes live

    Google Hotel Ads switches on. Metasearch suite activates across TripAdvisor, Trivago, Kayak. Rate parity monitoring begins daily reporting. Booking engine conversion fixes deploy. Email and repeat-guest sequences start. Pro plan also activates the boutique-tone concierge response team.

  • Ongoing

    We shift the mix, you watch the margin

    Every day, AdellaInsight monitors parity, shifts metasearch bids, and surfaces channel-mix moves. Every month, you get a Channel Mix Review tied to your PMS — direct share, commission saved, ABV by channel, repeat-guest contribution. Plus a US strategist who knows your property.

What you’ll see

A live dashboard, built for the GM and the owner.

Any time, in plain English: direct revenue, direct share, OTA commission saved, ABV by channel, repeat-guest contribution. Reconciled to your PMS. Updated 24/7.

AdellaBoutique The Magnolia · 42 rooms LIVE · SAMPLE DIRECT REVENUE · LAST 30 DAYS $184,620 ▲ 38.4% vs prior 30 days Direct booking share 46% ▲ 14 pts OTA commission saved $26,840 $214k YTD Direct ABV vs OTA $524 vs $338 +$186/booking Repeat guest revenue $48k ▲ 52.3% BY CHANNEL · LAST 30 DAYS Direct (hotel website) $184k · 46% Google Hotel Ads + meta $72k · 7.8x OTAs (Booking, Expedia) $148k · 37% Email & repeat guests $48k · 12% All sources reconciled to your PMS Owner-visible
Direct share, the north star

From 30% to 50%, deliberately.

Industry-typical independents sit at 30% direct. Healthy boutiques run 45-55%. Every point you shift is real margin recovered.

Commission saved, made real

The dollar figure on every booking shifted.

The line item your OTA invoice never tells you about. Made visible every month, totaled year-to-date.

Direct ABV, isolated

$186 more per booking.

Direct guests stay longer, add upgrades, book the dining package. The ABV gap is the second margin lever after commission.

ALWAYS ON Your marketing never sleeps. Watches every channel, 24/7Search, ads, reviews, your website — always.Adjusts every daySmall tweaks that add up to more booked jobs.Moves budget to what worksSpends where it’s bringing jobs in.You just see the resultsNo dials to turn. It runs itself. WORKING AROUND THE CLOCK Expert technology does the constant work, so your results keep getting better on their own.
Always working for you

It keeps improving on its own.

Once you’re live, smart technology watches every channel around the clock and shifts your mix toward direct, every day — tuning Google Hotel Ads bids, monitoring rate parity violations in real time, triggering email re-engagement to past guests. A US team keeps an eye on it all, so you get expert boutique marketing without the cost or the hassle.

Free one month trial

Ready to own your bookings — and your guests?

Pick a plan in a couple of minutes, or talk to a friendly US account lead who’ll help you choose. No pressure.

Free one month trial Talk to us